Media Buying Agencies And Representative Firms Market Drivers 2025-2029: Regional Outlook and Sizing Analysis
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The Business Research Company’s Media Buying Agencies And Representative Firms Global Market Report 2025 - Market Size, Trends, And Global Forecast 2025-2034
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Media Buying Agencies And Representative Firms Market Growth Forecast: What To Expect By 2025?
The market size of media buying agencies and representative firms has seen a consistent increase in recent years. Anticipated to ascend from $68.06 billion in 2024 to $69.82 billion in 2025, it boasts a compound annual growth rate (CAGR) of 2.6%. The notable growth during the historic period can be credited to robust economic development in burgeoning markets, a rise in the number of occasions, an increase in global population, and heightened expenditure on advertising.
In the coming years, the market size for media buying agencies and representative firms is predicted to demonstrate consistent growth. It's anticipated to reach $82.36 billion in 2029, with a compound annual growth rate (CAGR) of 4.2%. The growth during the projection period can be linked to the rise in mobile video consumption, expanding internet accessibility, governmental support, and an increasing young or millennial populace. Noteworthy trends for the forecast period include the use of artificial intelligence (AI) and machine learning (ML) to facilitate more experimentation and the formulation of new strategies by marketers, an emphasis on metaverse applications for engaging with customers in virtually realistic environments, a focus on new product rollouts, employing big data, prioritizing digital services for more precise and individualized campaigns, and concentrating on streaming services to captivate viewers.
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What Are Key Factors Driving The Demand In The Global Media Buying Agencies And Representative Firms Market?
An uptick in a variety of events, including political and sporting events, film festivals, and big-budget movies, is projected to fuel the need for media buying agencies and representative firms. For example, the Democratic Party launched ads in 14 Indian languages for the 2020 US presidential elections to stimulate Indian-origin voters. Similarly, in September 2023, as per the US-based Federal Election Commission, presidential aspirants for the 2024 election reported total income of $167.9 million and spending of $65.0 million. Additionally, the Coachella Valley Music and Arts Festival, an annual music event, pulled in approximately 125,000 people daily in 2022, totaling around 750,000 attendees over six days. Therefore, events that draw massive crowds, such as political and sports events, concerts, and festivals, are escalating the demand for media buying agencies and representative firms in the market.
Who Are The Leading Players In The Media Buying Agencies And Representative Firms Market?
Major players in the Media Buying Agencies And Representative Firms include:
• WPP PLC
• Publicis Groupe
• Omnicom Group Inc
• Dentsu Inc
• The Interpublic Group Of Companies
• Havas SA
• Katz Media Group
• Hakuhodo DY Media Partners Inc.
• Horizon Media
• Kingstar Media
What Are Some Emerging Trends In The Media Buying Agencies And Representative Firms Market?
Major businesses in the media buying agencies and representative firms industry are prioritizing innovative developments such as a targeted audience for marketers conversant with TikTok. The feature of a targeted audience refers to the method of pinpointing and studying specific consumer groups most likely to interact with a brand's message or merchandise. For example, TikTok, an entertainment company based in the US, launched a Media Buying Certification in May 2024 to improve the capabilities of digital marketers. This new certification offers marketers a chance to display their proficiency. The certification gauges advertising ecosystem knowledge through an examination, supplemented by an exhaustive 124-page study guide and a mock test. This certification, which is applicable for two years, is designed for those familiar with business marketing on the platform and provides a verifiable affirmation for professional profiles.
Analysis Of Major Segments Driving The Media Buying Agencies And Representative Firms Market Growth
The media buying agencies and representative firms market covered in this report is segmented –
1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services
2) By Mode: Offline, Online
3) By Application: Banking, Financial Services And Insurance (BFSI) Sector, Consumer Goods And Retail, Government And Public Sector, IT (Information Technology) And Telecom, Healthcare, Media And Entertainment
Subsegments:
1) By Media Buying Service: Television, Digital Media (Online, Social Media, Mobile), Print Media, Radio, Outdoor Advertising (Billboards, Transit Ads)
2) By Media Planning Service: Campaign Strategy And Research, Budget Allocation And Media Mix Optimization, Audience Targeting And Segmentation, Scheduling And Timing Strategy, Competitive Analysis
3) By Media Representative Firms: Television Representatives, Digital Media Representatives, Print Media Representatives, Radio Representatives, Outdoor Advertising Representatives
4) By Other Services: Content Creation And Creative Development, Media Analytics And Reporting, Programmatic Advertising, Sponsorship And Partnership Management, Influencer Marketing
View the full media buying agencies and representative firms market report:
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Which Region Is Expected To Lead The Media Buying Agencies And Representative Firms Market By 2025?
In 2024, North America led the market for media buying agencies and representative firms with the highest regional share. Western Europe followed as the second largest region in this global market. The report on this market incorporates regions such as Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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